PROFILE
5x Clio Award-winning Creative Director and Capture Lead with 13 years directing game trailers for Xbox, EA, Ubisoft, Bethesda, Warner Bros., and Sega. 130+ trailers and commercials, 250M+ organic views. Serves as the day-to-day creative lead for client marketing teams from kickoff through final delivery, and works directly with developers to build the debug and camera tools that high-end capture requires. Writes the scripts, directs capture teams of up to 40 artists, and leads editorial, motion, design, and VO from concept through final cut.
CORE COMPETENCIES
- Capture Pipeline Design & Team Building
- Gameplay Choreography & Cinematography Direction
- Scriptwriting & VO Direction
- Client Presentation & Pitch Deck Creation
- Concept Development & Campaign Strategy
- Editorial, Motion & Design Direction
- Live-Action & Talent Direction
- Hiring, Mentorship & Freelance Roster Management
EXPERIENCE
- DUST: Origins: Creative Director for the announce trailer and crowdfunding video; directed a two-day live-action shoot in Austin. World premiere at gamescom Opening Night Live 2026.
- Stormgate: Directed Simu Liu for character VO and directed gameplay for The Game Awards trailer; directed dev diary videos on-site with Frost Giant Studios in Irvine.
- Meta Quest VR: Led creative end-to-end for 8 flagship trailers, overseeing scripting, production, motion graphics, and editorial. Directed both gameplay and live-action elements.
- Minecraft: Directed gameplay capture on 13 trailers for Xbox, including the Star Wars DLC launch and the PC Game Pass Announcement trailer, winner of 2 Clio Awards including Silver for Gameplay Trailer.
- The Elder Scrolls Online: 8 weeks on-site at ZeniMax, creative directing the internal development team across multiple trailers.
- Hitman 2: Created and directed a 10-trailer campaign for IO Interactive and Warner Bros.; wrote every script, directed gameplay and VO, and set the creative framework for the franchise relaunch.
- Rainbow Six Siege: Defined the visual language and directed all cinematography for the social-first "Outplan to Outplay" campaign, winning 3 Clio Awards including Bronze for Game Capture Cinematography.
- Star Wars Battlefront 1 & 2: Directed up to 40 capture artists in cinematic battle choreography on-site at DICE Stockholm and EALA; co-wrote scripts and directed storyboard artists and animators on bespoke cinematic sequences.
- Battlefield 1: Led a capture team of 10 on-site while managing a second team of 10, keeping both aligned with editorial in Cologne.
- Primary client-facing creative from pitch through final delivery: wrote scripts, presented treatments, and directed capture, editorial, motion, and VO on hero trailers and social cutdowns, including Shinobi: Art of Vengeance for Sega and the Open Beta trailer for Wildgate that played at Summer Game Fest 2025.
- Scaled the capture team from 2 to 12 artists and built the onboarding, scheduling, and handoff systems that let the agency run multiple campaigns at once.
- Partnered with each studio's development team to build out the debug and camera tools capture required.
- Mentored two former professional Valorant players into cinematography and production leadership; both were hired by Riot Games as capture artists.
EARLIER CAREER
- Producer, Ignited (2013 – 2014), Sony, Google, DTS, Turtle Beach
- Assistant Director, Commercial & TV (2009 – 2014), Coca-Cola, KFC, Jaguar, CBS, NBC
HONORS, COMMUNITY & EDUCATION
Honors: Industry Peer Judge, 2026 GEMA Awards (Video Games)
Community: Co-founder, Creative Brief: bi-monthly LA event for game industry creatives, ~150 attendees from ~47 companies
Education: USC, MFA Film Production / UC Davis, BA English / Film
Tools: Adobe Premiere Pro, Frame.io, Monday.com, ClickUp, Asana, proprietary and in-engine camera tools